Lisa Ma socializes activism. Combining ethnographic research and speculative design, Lisa creates platforms of engagement from surprising insights and processes that deeply resonate with the global technological community.
The emergence of clicktivism - to protest at the click of a mouse - is trivializing activism. Lisa argues that although activism doesn’t necessarily benefit from technology, we need to evolve how activism contributes to technological societies. To illustrate this, she designs dilemmas and creates social events that are perceived as activism but function as services.
In the past year, Lisa has initiated an ongoing urban movement in a Belgian vegetarian town by asking: “What if your tax money was used to kill invasive animals?”. By subverting a glitch in the system, her proposal surrounding the consumption of invasive species fed the mayor of Ghent, became a TV series, published science papers and became a platform of empowering grassroots to challenge traditional structures of policy-making and social innovation.
Lisa is currently working on Bioluddite, a project that's investigating whether a movement historically associated with an 'anti-progress' stance, can teach us anything as we enter the biotechnological revolution.
WHY SHE'S IN THE LIBERTINE 100For finding solutions in unexpected places, from getting vegetarians to eat rather than poison invasive animals, to seeking tech-age wisdom from luddites.